EXPERIENCE

 

IBM IX/Consulting / Creative & UX Craft Lead - Cambridge Studio / 2015 - Present

 

• Creative Director and UX Craft Lead for IBM iX Consulting Cambridge Studio. Represent the creative discipline across peer studios and global footprints, collaborating on cross studio projects and design thought leadership.

• Directly manage, coach and champion ten designers to navigate progressive career tracks (new hires, seasoned designers and managers) to ensure growth and strategic mindsets. In addition, oversee diverse project teams of visual and ux designers, and researchers (both on and offshore).

• Lead numerous engagements formulating project approach and providing creative direction from discovery and concepts through detailed design and delivery that included user research, design thinking, personas, customer journeys, wireframes, visual designs, prototypes and usability testing.

• Passionate and empathetic advocate for the user, skilled in balancing the needs of real users with business requirements and strategic stakeholders.

• Expert trained design thinking evangelist creating, planning, and facilitating workshops for a variety of clients.  Developed high-quality playbacks turning insights into actionable solutions.

• Participated in hiring, mentoring and motivating experience designers in the pursuit of a long-lasting and productive creative culture.

• Collaborated across disciplines of Strategy, Offering Management, Content, Visual Design and Technology in the development of innovative and user-centered solutions.

​Sample Projects
 

• United Health Group: Utilizing the IBM Design system and closely collaborating with data scientists, product owners, and an offshore development team, created an algorithmic and data driven experience for a high volume and critical talent acquisition system. 

• Texas A&M: Created a prototype for a utility Emergency Operations Center for situational awareness of major weather events.  Performed extensive primary research, personas, experience map, screen designs and Axure prototype to illustrate the key requirements and strategic insights.

• Southern California Edison: Utilized IBM Design thinking framework in the creation of an A.I. driven, weather data driven concept intended to enable meteorologists to plan for weather forecasts and asses utility impacted fire incidents.
   

 

Sapient/ Boston, MA / Creative Director, Experience Design / 2012 -2015

 

• Co-lead a team of twenty-five experience designers, actively mentoring staff, defining strategies and creating new approaches for the discipline.

• Oversaw cross regional experience design collaboration, including processes for inter-regional staffing and casting, cross-office sales pursuits, and common knowledge sharing of assets and thought leadership

• Provided strategic and creative directions to clients such as Dunkin' Donuts, Chrysler, Sprint, Dodge, Ram Trucks, McGraw-Hill Education, Humana, Marriott and LensCrafters.

• Participated, created and presented experience strategies for various pitches and new business opportunities
   

​

Digitas / Boston, MA / Associate Director, Experience Design / 2011 – 2012

 

• Experience Lead for clients such as Proctor & Gamble (Tide, Downy, Bounce, Duracell, Gillette, Olay & Tampax), General Motors (OnStar, Saturn), and SunTrust Bank.

• Supervised and mentored junior experience designers in support of their career growth, identifying opportunities and setting agenda and goals for skill development.,

• Participated, created and presented experience strategies for various pitches and new business opportunities.
   

Sapient / Boston, MA / Experience Design Manager / 2009 – 2011

 

• Diverse Clients: Defined user experience strategy and assets for development of holistic and user centered solutions for clients such as the Chrysler Group (Dodge and Ram Trucks), Bain and Company and Computer Sciences Corporation, Managed Hosting division.

• Agile: Work hand and hand with technology associates to deliver agile and innovative solutions for mobile, desktop and websites and applications. Utilizing scUims, sprints and rapid prototype and delivery.

• Research: Conduct primary and secondary research in development of customer insight, personas, customer journeys and wireframes.

 

ADDITIONAL PREVIOUS EXPERIENCE

Digitas / Boston, MA / Lead Interaction Designer /2006 – 2009

New Tilt / Cambridge, MA / User Experience Design Director / 2000 –2006

iXL/ Cambridge, MA / Associate Creative Director / 1999 – 2000

John Hancock Insurance Company / Boston MA/ Visual Designer / 1998-1999

​

EDUCATION

 

SUNY Fredonia / B.F. A, Sculpture, Art History / Fredonia, NY            

Massachusetts College of Art & Design / M.F.A./ Studio for Interrelated Media/ Boston, MA                   

​